Zoo Destinations

8 In the heart of the French Alps, high in the most exclusive location of 1850 is L’Apogée Courchevel, the latest masterpiece hotel from Oetker Collection. This new property immerses guests in a combination of contemporary style and exceptional service. Working with the Oetker team and the hotel’s architect Joseph Dirand and interior designer India Mahdavi, ZOO created a pre-opening digital strategy, launch program and ongoing positioning of the hotel. This included the design and production of a host of printed materials including branded merchandise, giveaways and in-room marketing materials which can be seen and enjoyed by guests throughout the hotel. BRANDING: L’APOGÉE COURCHEVEL