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5 OETKERCOLLECTION BRANDGUIDELINES SPRING 2011 ENTER Exit Print Forward> Contact us OetkerCollection LOGO 1.2 O CO C O GU S ETKER LLE TI NBRAND IDELINE THEOETKER COLLECTION BRAND CONSISTSOFTHREE ELEMENTS: TheOetkerCollectionpearls, theOetkerCollection scriptbrand, aswell as the sub-heading “Masterpiece Hotels”.TheOetkerCollection scriptbrand isbased onGillSans. Ithasbeen speciallydesigned and is never tobe replacedby another font. The size of thepearls inproportion to the OetkerCollection script brand should likewise remainunchanged. If thepearls are at aheight of 20mm or less, the variation of thepearls’ colour gradient is replaced by a continuous, or smooth, surface tone.The script brand is intensified for the smaller version. There are fourpresentation alternatives for thepearls: >15%Pantone432C colour gradient andhot foil embossing:mother-of-pearl >20%Pantone 432C colour gradient For apearl-height less than20mm: >15%Pantone 432C surfaces and hot foil embossing:mother-of-pearl >35%Pantone 432C surfaces TheOetkerCollection text lines and the sub-line always appear in 100%Pantone 432C. x 2x 2x < 20mm x FORA PEARL-HEIGHT LESSTHAN 20mm (35%) OETKERCOLLECTIONMAIN LOGO (20%) 1.5 1.1 1.2 LOGO 1.3 1.4 1 6 7 8 2 3 4 5 9 Forward> <Back INTRODUCTION LOGOVARIATIONS LOGO USAGE OUR BRANDAND LOGO TONEOFVOICE Contents Contact us FONTS COLOURS IMAGERY APPLICATION OUR BRANDONLINE APPLICATIONONLINE HOTELS LOGOS HOTELAPPLICATION