Zoo Destinations

26 The Oetker Collection is arguably one of the most inspiring groups of masterpiece hotels in the world, embodying the finest European hospitality and French elegance. As Oetker Collection’s lead creative agency, ZOO assists with global brand development as well as digital strategy for all of the hotels. Working very closely with the Oetker Collection management team and the General Managers of the hotels, ZOO’s digital activities include designing and developing highly effective hotel websites and blogs, implementing e-marketing strategies that drive online sales, and the development of an iPad-based sales app. On the offline side ZOO also created beautiful printed communication, advertising, merchandising, in-hotel items and sales collateral. E-MARKETING: OETKER COLLECTION