Zoo Destinations

11 COLOUR – PRIMARYCOLOUR PALETTE 1.0 OURCOLOUR PALETTE The brandhas a palette consistingof two principle colours: Fregate Island Private Mustard Pantone ® 117 and Fregate Island PrivateWarmBrown Pantone ® 7532. These colours feature inour logo and are, therefore, integral toourbrand communication. COLOURMATCHING You should use the Pantone ® references to match for correct reproductionof theprimary coloursby aprofessionalprinter.These standards are included in the current edition of the ‘Pantone ® Colour FormulaGuide’. Coated colour swatches are to be themaster colour reference for all colourmatching. CMYK (PROCESS) PRINTING CustomCMYK colour breakdowns havebeen selected toprovide thebest possible startingpoint forprocess colour reproduction.Wherepossible these values shouldbe adjusted for the closestmatch to their respective Pantone ® colour swatches. PANTONE 117C PANTONE 7532C 6% Cyan 27% Magenta 100% Yellow 12% Black R 201 G 151 B 0 Web #C99700 23% Cyan 37% Magenta 45% Yellow 65% Black R 99 G 81 B 61 Web #63513D FREGATE ISLAND PRIVATE COLOURGRID 1.2 PANTONE 117 WHITE BACKGROUND PANTONE 7532 BACKGROUND PANTONE 548 BACKGROUND PANTONE 117 BACKGROUND PANTONE 551 BACKGROUND PANTONE 333 BACKGROUND PANTONE 7742 BACKGROUND PANTONE 551 PANTONE 333 PANTONE 7532 PANTONE 548 PANTONE 7742 APPLYINGOURCOLOURS Given the rangeof colours employedby bothourprimary and secondarypalettes,we haveproduced a colour grid to illustrate the differentpotential colour combinations for you touse. Eachofour colours canbeused as either a leadorbackground colour. (Pleasenote, we consider ‘White’ abackground colour.) Consequently, each colour can bepositioned on sixdifferent colours. FREGATE ISLAND PRIVATE