Click or Clip? 1 Copyright © 2026 Pearson Education, Inc. Click or Clip? A marketing team conducted a survey of 300 customers to better understand consumer behavior and preferences. The goal was to gather insights that could inform future promotions and improve the overall shopping experience. Specifically, the survey focused on two key aspects of consumer behavior: shopping method (in-store or online) and use of coupon-type discounts. Participants were asked two questions: What is your preferred method of shopping, online or in-store? Did you use a coupon-type discount with your most recent purchase? Of the 300 respondents, 182 preferred to shop online, while the other 118 preferred in-store shopping. Among those who preferred online shopping, 115 used a coupon for their most recent purchase and 67 did not. For those who preferred in-store shopping, 22 used a coupon and 96 did not. Analyze this information, draw conclusions, and consider how this insight might help shape datadriven marketing decisions. 1. Complete the frequency table. Then, discuss your approach with a partner. Used a coupon Did not use a coupon Total Online shopper In-store shopper Total 2. What is the joint frequency of customers who preferred in-store shopping and used a coupon? 3. How many customers did not use a coupon? 4. Rounded to the nearest tenth, what percentage of online shoppers used coupons? 5. What is the marginal frequency of customers who preferred online shopping?
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